Because no one should have to build everything alone.
and self-trust.
Confidence that comes from structure — not hype.
Cut through the noise. Know your value. Stop second-guessing
Cut through the noise. Know your value. Stop second-guessing
and self-trust.
Confidence that comes from structure — not hype.
Because no one should have to build everything alone.
Executive-level operational strategy for founders who need someone who's been inside the machine at recognizable brands – and can build that infrastructure for you.
Ongoing embedded operational leadership
Ongoing | 3-month minimum
Monthly retainer | 3-month minimum commitment | Max 2 clients at any time
– Done-for-you execution at scale
– Team hiring or full management
– More than 12 hours active work/month
– 4 weekly strategy calls / month (60 min)
– Async support via Slack or Voxer (24hr response)
– Month 1 operational audit -- full gap diagnosis
– SOPs and internal documentation (co-built)
– Strategic prioritization framework
– Cross-functional project oversight
Consumer brand founders and creator entrepreneurs who are scaling but operationally chaotic.
They have momentum but no infrastructure. They need someone who's been inside real brands.
Project-based launch infrastructure from concept to execution
Most engagements: 6-10 weeks
Kick-off -> defined phases -> weekly check-ins -> milestone
sign-offs -> handoff
– Brand strategy or creative direction
– Paid media or marketing execution
– Full-time vendor management
– Ongoing retainer post-engagement
– Kick-off session -- full context and gap audit
– Phased launch plan with milestone sign-offs
– Go-to-market sequencing and timeline
– Vendor coordination oversight
– Weekly check-ins through each phase
– Launch playbook -- documented asset you keep
– Post-launch systems setup
Founders launching a physical product, SaaS, course, or
service offering who have the vision but not the operational
infrastructure to execute it cleanly. Drowning in moving parts.
OPERATING SESSION
One-time strategic intensive – your entry point
One-time engagement
Intake form -> 60-min Zoom -> written action plan within 48 hours
– Ongoing support or follow-up calls
– Implementation or execution
– Post-session access outside deliverable
– Pre-session intake form (maximize your hour)
– 60-minute focused Zoom session
– Live operational audit – real gap identification
– Priority mapping – what gets attention first
– Written 30-day action plan (delivered in 48hrs)
Founders who are overwhelmed, stuck, or moving in too many
directions. They don't need a full retainer yet -- they need
someone to look at their business clearly and say: fix this first
for how creators actually work.
STEP INTO MY
OFFICE.
YOU HAVE THE VISION. WHAT YOU NEED IS SOMEONE WHO'S BEEN INSIDE THE MACHINE AT RECOGNIZABLE BRANDS AND CAN BUILD THAT INFRASTRUCTURE FOR YOU. FILL OUT THE FORM, TELL ME WHERE YOU'RE STUCK, AND I'LL FOLLOW UP WITHIN 48 HOURS.
Privacy Policy
Last Updated: January 14, 2026
1. Introduction
The Goode Guide LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thegoodeguide.com, including any subdomains such as forma.thegoodeguide.com and kin.thegoodeguide.com (collectively, the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
2. Information We Collect
We may collect personal information that you voluntarily provide to us, as well as data collected automatically. The personal information we collect includes:
Personal Identifiers: Name and email address.
Account Information: Login credentials for our platforms, Forma and Kin.
Payment Information: Payment details are processed securely through third-party payment processors (e.g., Stripe). We do not store your full payment card details on our servers.
User-Generated Content: Any content you create or submit, including comments, community posts, and other submissions.
Technical Data: IP address, device and browser type, and other information related to your technical means of accessing the Site.
Usage Data: Information about how you interact with our Site, such as pages visited, features used, and time spent on the Site.
Tracking Data: Data collected through cookies and similar tracking technologies.
3. How We Collect Your Information
We collect information in the following ways:
Directly from You: When you fill out email opt-in forms, waitlist forms, contact forms, or register for an account on Forma or Kin.
During Transactions: When you make a purchase or complete a payment on our Site.
Automatically: Through the use of cookies, web beacons, and analytics tools like Google Analytics as you navigate the Site.
Through Community Interaction: When you post, comment, or upload content to our community platforms.
4. How We Use Your Information
We use the information we collect to:
Provide, operate, and maintain our Site, products (Forma, Kin), and services.
Manage your account, subscriptions, and access to our platforms.
Process transactions and send you related information, including purchase confirmations and invoices.
Send you marketing communications, newsletters, and other updates that you have consented to receive.
Improve our Site, services, and overall user experience by monitoring and analyzing usage trends.
Maintain the safety, security, and integrity of our community and platforms.
5. Sharing Your Information with Third Parties
We may share your information with trusted third-party service providers who perform services for us or on our behalf, including:
Payment Processors: Such as Stripe, to handle payments securely.
Email Marketing Platforms: Such as ConvertKit or Mailchimp, to manage our email communications.
Analytics Tools: Such as Google Analytics, to help us understand website traffic and usage.
Community Platforms: Such as Circle or Mighty Networks, to host our Kin community.
Infrastructure Providers: To host and maintain our website and services.
These third parties are granted access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
6. Your Data Protection Rights
You have the following rights regarding your personal data:
Access, Update, or Correct: You can review and change your account information at any time by logging into your account settings.
Opt-Out of Marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails we send.
Request Deletion: You may request that we delete your personal data.
To exercise any of these rights, please contact us at shanarra@thegoodeguide.co.
7. Policy Concerning Children
Our services are not intended for or directed at individuals under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
9. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at: shanarra@thegoodeguide.co.
Terms of Use
Last Updated: January 14, 2026
Welcome to The Goode Guide! These Terms of Use ("Terms") govern your access to and use of the The Goode Guide LLC website (thegoodeguide.com and its subdomains), products, and services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.
1. Our Services
The Goode Guide LLC provides educational content, digital products, email newsletters, brand partnership services, and access to our software platform "Forma" and our paid membership community "Kin."
2. User Accounts
To access certain features, such as Forma and Kin, you may be required to create an account. You are responsible for safeguarding your account information and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.
3. User-Generated Content
You may have the opportunity to create or upload content, such as comments or community posts ("User Content"). You retain all ownership rights to your User Content. However, by submitting User Content, you grant The Goode Guide LLC a non-exclusive, worldwide, royalty-free license to use, reproduce, display, and distribute your User Content in connection with operating and marketing the Services.
4. Prohibited Activities
You agree not to use the Services to:
Engage in harassment, hate speech, or any abusive or threatening behavior.
Upload or share any content that is illegal, infringing on intellectual property rights, or otherwise harmful.
Attempt to disrupt, hack, or misuse the platform, its servers, or its networks.
Impersonate any person or entity or falsely state your affiliation with a person or entity.
Use the Services for any unlawful purpose.
5. Intellectual Property
All content and materials on the Site, including our branding, text, graphics, logos, and software (excluding User Content), are the exclusive property of The Goode Guide LLC and are protected by copyright and other intellectual property laws.
6. Payments, Subscriptions, and Refunds
Sales: We sell digital products, subscriptions to Forma, and memberships to Kin.
Payments: Payments are processed securely through third-party providers. By providing a payment method, you authorize us to charge you for the selected Services.
Subscriptions: Subscription services may renew automatically. You are responsible for canceling your subscription before the renewal date to avoid future charges.
Refund Policy: Due to the digital nature of our products and services, all sales are final unless otherwise stated. Refunds, if any, are issued at the sole discretion of The Goode Guide LLC.
7. Disclaimers
The Services and all content are provided for informational and educational purposes only and do not constitute legal, financial, or other professional advice. The Services are provided on an "as-is" and "as-available" basis without any warranties of any kind.
8. Limitation of Liability
To the fullest extent permitted by law, The Goode Guide LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, resulting from your use of the Services.
9. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of Minnesota, United States, without regard to its conflict of law principles.
10. Changes to These Terms
We reserve the right to modify these Terms at any time. We will provide notice of any significant changes by updating the "Last Updated" date. Your continued use of the Services after any changes constitutes your acceptance of the new Terms.
11. Contact Us
If you have any questions about these Terms, please contact us at shanarra@thegoodeguide.co.
